You&I
INSPIRING PEOPLE TO GIVE
OUR MISSION
“We believe that giving is an intrinsically human trait, and we want to increase awareness and action to make it easier for people to contribute to causes within the context of how they live.”
Why
Having backgrounds in high-end advertising, We have both arrived at a stage in our lives where we want to have a bigger impact on what we do, that will raise awareness and further the causes we care about.
Our social media feeds are inundated with saturated content. It is becoming harder amongst the noise to hear about new causes to care about. There is an opportunity for charities to make innovative films and imagery that will stand out in this new world to generate more eyeballs, engagement and calls to action.
We are motivated by the opportunity to harness the emotive and creative potential of causes to make content that drives awareness and conversion.
This is why we created You & I - the agency on a mission to inspire people to give.
How
We specialise in telling a story that can stand out in today's competitive world. In order to grow, engage and convert your audience.
The way content is made is changing.
Meta talks about the 3 seconds rule.
You have to catch the attention of your audience, engage and get them on board before they scroll away.
Whether it is organic content or a paid ad, the way we work allows for different pieces of content to engage within 3 seconds. Each audience segment will have a different nuance of what they engage with.
The crucial way to gain more engagement on organic feeds is to create content that is inspiringly sharable. If you take Influencers they need inspiring content to share your campaign and raise brand awareness.
For paid advertising, we can work with agencies to guide you through the maze that is Meta.
We also understand the power of an evergreen film to be used for charity fundraising events, as this is our original expertise.
Deep Dive Research
Understand your cause
Know your audience
Analyse Past Campaigns
Study success stories
Unique Angle
Identify key messages
Explore different stratagies
Discover the golden idea
Golden Idea
Impactful
Engaging
Sharable
On brand
Campaign Creation
Hero Film
Still Imagery
Reels
Tag’s & Copy
Your Campaign
Amplifies overarching charity message
Enhances awareness of specific campaigns to specific audiences
Establishes regular small donations on a bigger scale on digital
Increases social media engagement and conversion.
Grows audience reach
Creates content that inspires more influencers to share
Converts more guests to donors at fundraising events
Increase brand trustability
Jaar helps people recover from the trauma of rape and sexual violence. They needed a hard-hitting campaign that was designed to increase donations both online and offline while spreading the word about their organisation and cause.
Our strategy was simple: create a campaign that gets straight to the point by using emotion and creativity to show how talking about trauma can help heal trauma.